TheLynk Music Tech Talk #1
TheLynk Music Tech Talk #1: Are Virtual Concerts about to Rock for Real?
1/ How live streaming brought new perspectives from the beginning covid ?
Possibilities for new plateform to emerge. Redefinition to play live. Intersting period to complement live streams. Side experiments : can became a large range of opportunities to englobe more people. Connexion wi/people, paid tickets => have a link w/ the group. Phones connected on chats. 20K livestream show.
Chat is very important to help people interact. Innovation vs real world open minds : engagement is the key ; maybe it enhances the fan relation. Redefines relation artist w/ majors.
A bunch of different ways. New category : unrelease songs, going to the physical live experiment. Chat is no enough. Touring became a catalyst for music creation. Performance are lowered.
2/ what are the possibilities tech offer ?
We try to do our best to please our clients. Do somthg to keep flame alive. A new medium needs a new langage ! It won’t work. Keeping contact w/fans via new media. But 5k people connected ↘ no chat. But for a bunch of days, it is possible to extend the community. Streaming has been here for many years. Needs really a new langage.
3/ Everything began w/ game. The rôle of emoji terms and commands to help living in a new langage. Adapting… if people want to live a streaming life it’s ok, there’s room for it. If you jump in it, just go.
4/ e-sports => amateurs competitions. Twitch = people have to live it.
Zoom cannot be a sustainable solution. You have to invest in live : lights, camera etc.
5/Innovatin while you need to survive ? Heavy comittment. Whole new thing. It’s not enough to pay money for buying tickets just to play. The elements for a chemical show, you have to do smthg mindblowing : a very full experiment.
6/ Collective ecosystem move : 1st time it happens. Moment for the startups to create… the the competition will return !
7/ Is Livestream the new utopia for young musicians ? Tricky… the market will stabilize, but do this and see what happens. Market to your fans.